BMW Genius

Ask a Genius 

At BMW of Sterling, you'll now find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and explain all aspects of your BMW - before, during, and after your purchase.


BMW Encore

Every new car customer at BMW of Sterling is invited to return to the center for a free, personalized tour of your new vehicle. To schedule your appointment with a BMW Genius please call
or complete the form below.   Learn more about Encore 

BMW Genius Hotline

Looking for more answers while you are on the road or just not near BMW of Sterling? Contact the BMW Genius Hotline  on 1-844-4GENIUS (1-844-443-6487), or via

BMW Genius App.

Install the app at to get 24/7 support on your smartphone or tablet. You'll find helpful how-to videos, model-specific product information and answers to frequently-asked BMW questions.

Ask a Genius or Request an Encore Appointment