Service Amenities

Service While You Wait!

While your car is being serviced, you can enjoy a comfortable & luxurious experience in our state-of-the-art dealership lounge where we have a café with a wide variety of food & drink options, TVs for your entertainment, and today's top magazines to read. You can also visit our showroom floor to take a look at your next BMW! Should you like to leave the facility but remain close to the dealership, the W&OD trail is just steps away from our dealership for your enjoyment!


Shuttle Service 

Monday - Friday 8:00am - 5:30pm (last shuttle leaves dealership at 5:30pm, scheduled trips till 6:00pm) Saturday 9:00am - 3:30pm

Loaner Car Policy 

 We understand that being without your vehicle can be an inconvenience. We offer several options to assist you. For minor maintenance issues such as an oil change, we ask that our clients wait in our comfortable, Wi-Fi equipped customer lounge. For some service & repairs, we offer free shuttle service to clients within 12 miles of our dealership, providing round-trip service if needed.

     Courtesy Vehicles are offered under the following policy: 

  • A courtesy vehicle is only offered for repair services that are expected to take more than 2 hours. BMW Loaners are offered to customers who have called in advance and scheduled their appointment. Enterprise Vehicles are offered to customers who haven't scheduled an appointment and also as a back up for when BMW Loaners aren't available. If you drop your vehicle off before your scheduled appointment you will be offered a Enterprise vehicle instead of Loaner. Please allow a few extra minutes in your schedule to accommodate for the check in process. We cannot guarantee alternate transportation for same day appointments.
  • Due to insurance regulations, the drivers of courtesy vehicles must be 21 years of age.
  • The driver must present a valid driver's license, credit/debit card, and proof of insurance before operating the vehicle.
  • Only the person(s) named on the Loaner Agreement and their spouses are permitted to operate the Courtesy Vehicle.
  • Drivers named on the Loaner Agreement are responsible for all charges incurred against the vehicle during use, including tolls, tickets, fees, penalties, damages to vehicle including tire and wheel damage, and any costs incurred by BMW of Sterling. An administrative fee of $50.00 will be charged for processing these charges.
  • BMW of Sterling only authorizes payment on Enterprise Rentals for 2 days unless authorized by a Service Manager.
  • Once notified that your service has been completed you have 24 hours to return the Courtesy BMW Loaner Vehicle. If the car isn't returned within the 24 hour window a daily usage fee of $179 per day will be charged to the credit card on file.
  • A fee of $5.00 per gallon and a $5.00 surcharge will be charged to the driver who does not return the Courtesy Vehicle with the same level of fuel as when it was checked out.
  •  Mileage is restricted to 125 miles per day. A mileage fee of $0.55 per mile will be charged to any customer who exceeds the daily mileage allowance.
  • All Courtesy Vehicles are NON-SMOKING vehicles. A detail fee of $299.95 will be charged to the driver who smokes in our vehicle.
  • Pets are not permitted in Courtesy Vehicles. A detail fee of $299.95 will be charged to the driver who transports their pet in our vehicle.

        Courtesy Vehicles Return Policy: 

  • When returning the courtesy vehicle customers must do a final walk around with a loaner representative to verify any damage or detail needs along with verifying the fuel level of the vehicle. After the final walk around you will receive a final loaner agreement signed by both you and the representative that completed the check in. If there are any charges to be made due to damages, detail or gas fees that will be noted on the final signed agreement. Please allow a few extra minutes in the pickup process to accommodate for this process.

Languages Spoken

Sterling Motor Cars proud to be a diverse Automotive Business.  The following is a list of the languages spoken and or written at our operations:

ASL (American Sign Language) French Lao Russian
Arabic German Moroccan Spanish
Chinese Hindi Mongolian Swahili
Dari Hungarian Persian Thai
Ewé Korean Punjabi Tui
Farsi Kurdish Romanian Tui
Filipino   Urdu

We have one of the largest fleets of courtesy BMW and MINI loaner vehicles.
A Sterling Exclusive.
For those times when you have to wait, enjoy our complimentary coffee product or visit the BMW Café located within BMW of Sterling Building.
 A Sterling Exclusive

QMS is a program adopted by the North American market from BMW's European Quality Management System.  The ultimate goal of this program is to create a system that eliminates unnecessary cost, increases the flexibility of the business and achieves an ever-stronger customer focus.  This translates into a higher set of customer satisfaction standards.  BMW of Sterling and MINI of Sterling certification demonstrates a higher standard in quality, our pledge to deliver the best service possible and our determination to maintain the highest level of customer satisfaction.

There is something about riding in a clean car. Whenever a customer brings their car in for service, we not only make sure it's repaired correctly, but also provide a complimentary car wash. Car Wash is located in the back of the BMW Building 
A Sterling Exclusive.

We offer the Airport Valet Program that will transport our customers from our dealership to the airport.  We will service our customer's car while they are out of town.  That way they are never without it when they need it.  We will even pick you up from the airport during business hours in the comfort of your own car.  
A Sterling Exclusive.

We have the ability to tow a client's vehicle and/or deliver it on a flatbed, ensuring it will be handled with the best care possible and with no added miles. 
A Sterling Exclusive

Our Special Finance Division has financing programs to help you get behind the wheel.   We are dedicated to finding the vehicle financing for your situation

Or in emergency situations, if you request to be towed to Sterling Motor Cars, we have a special arrangement with a towing company with over 200 trucks throughout the metro area to assist.  No two hour waits for our customers.


Each quarter we host an event so we can get to know you better.  During the New Car Seminar, we share the latest innovations and improvements in the Sterling Motor Cars line-up of vehicles along with new programs and highlights to inform and educate.  Clients may also bring with them up to two couples as guests to enjoy refreshments that will be served.  We pick up the tab.


Geniuses are product expert who will assist you in finding the vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW before, during, and after your purchase.
BMW Corporate Programs are exclusive pricing and service programs offered by BMW of Sterling and MINI of Sterling. As an employee of a BMW/MINI Group Corporate Partner, you can take advantage of the program discount pricing.

Take advantage of our free local courtesy shuttle.  This shuttle will service an area within a 10 miles radius of the dealership.  When your vehicle is ready, we will bring the customer back. 


We offer immediate appointments for emergency situations.  These appointments will be offered at our discretion to ensure we provide the best service to our customers.


Free Internet Access, as well as complimentary phone service,  is available at our service waiting area.

Our technicians and service advisors have a combined 170 years of experience and receive the most recent training and updates.  All repair work is performed by qualified, factory trained technicians who use the latest technology and know-how to truly restore our customer's vehicles to its original factory condition.


Although we have extended service hours, it may not always be convenient for our clients.  We offer late night and early bird service which allows our customers to make an appointment and leave the keys in one of our secure drop boxes


As an additional incentive to our clients with their purchase of a BMW vehicle from BMW of Sterling, we will provide them with a certificate toward a custom made suite through Tom James Company, world's leader in custom made clothing.


Our Special Finance Division has financing programs to help you get behind the wheel.   We are dedicated to finding the vehicle financing for your situation.


5 separate showrooms in 4 locations in order to highlight our brands.


Our Service Department houses 57 service bays and is manned by personable and friendly staff and technicians to will ensure vehicles stay and are restored into pristine condition. 


Located in the BMW Building features a snack bar, complimentary coffee, large screen TVs, and magazines for reading.  Complimentary Wi-Fi and laptop workstations ensure our client's wait is as pleasurable and productive as possible.  The Café will now deliver lunch to your desk. Please place orders by 11 am for 1 pm delivery. Ext 2303
A Sterling Exclusive


Monday - Friday 8:00am - 5:30pm Saturday 9:00am - 3:30pm 


Offering café-style seating, complimentary coffee product and the latest in industry trend magazines.  The Zentrum is located between the MINI and Luxury showroom in the Pacific Building.

A Sterling Exclusive

Select the colors, textures, and style that inspire.  Located in the showroom for Rolls Royce.
A Sterling Exclusive


Parts Boutique has genuine parts and accessories for your BMW, Rolls-Royce, MINI, Lamborghini, McLaren and Harley-Davidson.  BMW Parts Boutique is located in the BMW Building.  MINI, Rolls-Royce, McLaren, Lamborghini are located in the Pacific Building.  Haley Davidson parts and accessories are in the Fort Washington Location
Sterling Motor Cars is proud to be a diverse automotive business. The following is a list of the languages spoken and or written at our operations:
Chinese Hindi Persian
Arabic Hungarian Russian
Ewé Korean
Kurdish Spanish
Farsi Lao Tui
French Mongolian
Moroccan Urdu
German Romanian ASL (American Sign Language)
Outdoor Waiting Area Cellular Charging Stations Customer Service Kiosk
Cars & Coffee Laptop Work Stations Saturday Car Washes

Sterling Supercars