About Us

Why Buy from BMW of Sterling:

  • We are in the top 10 Nationally in Sales and Service Customer Satisfaction
  • Newest and the Largest State of the Art 70,000 plus square foot Facility
  • Full Café and Coffee Bar with Complimentary Items
  • One of the largest inventories on the East Coast
  • 53 Service Bays for quick service
  • Plush and comfortable waiting area with complimentary hi-speed wi-fi and multiple entertainment options
  • Knowledgeable and tenured Sales and Service Staff With Many BMW Award Winners with Year of Experience
  • We are minutes away from Washington Dulles Airport

"Our job is to take care of the boss.
That is, Mr & Mrs Customer"

BMW of Sterling in Sterling VA

BMW of Sterling Service Department's personable and friendly staff will have your vehicle in pristine condition. With over 30 service bays and more than 40 Certified Technicians, we are ready to deliver the service you deserve.

BMW of Sterling in Sterling VA

Relax and have a bite to eat in the BMW of Sterling lounge area, featuring the BMW Cafe, large screen TVs, complimentary WiFi, and laptop workstations to to make your wait is as pleasurable & productive as possible.


BMW of Sterling in Sterling VA

BMW of Sterling in Sterling VA

Our 70,000-square-foot facility is housed on Auto World Circle and Pacific Drive in Sterling VA. We are one of the most prestigious dealerships in the area with over 450 new and pre-owned vehicles and the full complement of services that go along with owning a BMW.

Servicing Areas

Sterling, Fairfax, Ashburn, Leesburg and greater Washington DC areas. Our unwavering commitment is to excellence, service, and community both internally and externally. Immerse yourself in our extensive selection of new BMW's and pre-owned inventory of all makes and models. Enjoy fresh-baked cookies at our café. Surf the net via free Wi-Fi or get a little work done at one of our convenient work stations. Our commitment of service to our community goes beyond just your BMWs. We service all makes and models.

At BMW of Sterling, expect more.

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BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support
BMW of Sterling in Sterling VA We Proudly Support

Languages Spoken

Sterling Motor Cars is proud to be a diverse Automotive Business. The following is a list of the languages spoken and or written at our operations:

ASL (American Sign Language)

Arabic

Chinese

Dari

Ewé

Farsi

Filipino

French

German

Hindi

Hungarian

Korean

Kurdish

Lao

Moroccan

Mongolian

Persian

Punjabi

Romanian

Russian

Spanish

Swahili

Thai

Tui

Tui

Urdu

Meet Our Staff
Amenities
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BMW of Sterling

21710 Auto World Circle
Sterling, VA 20166

Driving Directions

Main 571-789-2306
Service 571-526-0277
Sales 571-933-8222
Parts 571-351-1062
Monday 9:00AM - 8:00PM
Tuesday 9:00AM - 8:00PM
Wednesday 9:00AM - 8:00PM
Thursday 9:00AM - 8:00PM
Friday 9:00AM - 8:00PM
Saturday 9:00AM - 6:00PM
Sunday Closed
Sales Department is OPEN the final 2 Sunday's of every month, 12pm - 5pm.
Monday 7:00AM - 6:00PM
Tuesday 7:00AM - 6:00PM
Wednesday 7:00AM - 6:00PM
Thursday 7:00AM - 6:00PM
Friday 7:00AM - 6:00PM
Saturday 8:30AM - 5:00PM
Sunday Closed
Monday 8:30AM - 5:00PM
Tuesday 8:30AM - 5:00PM
Wednesday 8:30AM - 5:00PM
Thursday 8:30AM - 5:00PM
Friday 8:30AM - 5:00PM
Saturday 8:30AM - 5:00PM
Sunday Closed
Lithia Performance Group Silver Badge Top Rated Dealer Badge Five Year Award Badge



About Us


From the moment you arrive at BMW of Sterling, our passion for the BMW brand and commitment to your satisfaction come to life. We’re a community of BMW enthusiasts dedicated to delivering personalized service, expert guidance, and a seamless journey toward owning or maintaining your BMW throughout Sterling, Reston, and Ashburn, Virginia.

If you’re drawn to the latest M models or seeking exceptional care for your current BMW, our family of BMW-trained professionals is here to ensure every interaction exceeds expectations, so learn all about us today.

New BMW Vehicles for Sale


Our new vehicle showcase reflects BMW’s unwavering pursuit of innovation, luxury, and performance.

Here, you’ll discover everything from the agile 3 Series sedan—celebrated for its driver-focused dynamics—to the commanding X7 SUV, designed for spacious comfort without compromising sportiness.

Each model boasts BMW’s hallmark TwinPower Turbo engines, the intuitive iDrive infotainment system, and advanced safety technologies like Active Driving Assistant. Our dedicated BMW specialists will take the time to understand your driving style and lifestyle needs, recommending options like the efficiency-focused 330e plug-in hybrid or the exhilarating all-electric iX.

Explore our virtual showroom online, complete with detailed photos, video walkarounds, and real-time inventory updates. With us, finding your perfect BMW is effortless, informative, and tailored uniquely to you.

BMW Financing Tools and Resources


Financing your BMW should feel as refined as the car itself. Our finance team is staffed by certified experts who craft personalized solutions that fit your budget and driving goals.

We offer competitive lease programs that let you enjoy the newest BMW models every few years and tailored purchase plans featuring flexible terms and attractive rates.

Begin your journey with our secure online credit application for quick pre-approval. Then, work one-on-one with your BMW finance team to explore flexible financing options. Transparency and communication are our cornerstones, so you’ll always understand your payment structure, residual values, and available BMW incentives.

Trust us to make driving your dream BMW rewarding.

About Our BMW Service Center


Your BMW deserves specialized care, and our service center ensures it offers what it needs. Our technicians undergo continuous BMW training to master the latest diagnostic tools and repair techniques.

Suppose it’s routine oil changes using genuine BMW TwinPower Motor Oil, brake pad replacements, or complex electrical diagnostics. In that case, we use only OEM parts to preserve your BMW’s performance and resale value.

Enjoy online service scheduling, complimentary multi-point inspections, and courtesy shuttle service. Our singular focus is maintaining your BMW’s precision, safety, and exhilaration, so schedule BMW service online.

Why Work With Our BMW Team?


Choosing us means partnering with a dealership that shares your passion for the ultimate driving experience. Our BMW team has been recognized for outstanding customer satisfaction and community engagement, a testament to our unwavering commitment to you.

Every sales consultant and service technician completes ongoing BMW training, so you receive the latest product knowledge and service best practices. We handle every detail—from financing pre-approval to trade-in valuation—so you can focus on the joy of driving.

Partner with us and discover why discerning drivers choose us as their trusted BMW destination.

Learn More About Us Today


Contact us at BMW of Sterling and find your next BMW, secure expert financing, or schedule genuine service. Learn more about us today!