The 2026 BMW Road Home Sales Event
The 2026 BMW Road Home Sales Event, also known as the BMW Year End Event, features exclusive offers on some of our most popular vehicles. This limited time event is a great opportunity to get the BMW you’ve been wanting all year.
Celebrate how far you’ve come.
Let everyone know how far you’ve come with the purposefully bold BMW 3 Series. The sculpted exterior gives way to a refined interior, featuring a 14.9 inch BMW Curved Display, while extraordinarily responsive driving dynamics work symbiotically with your driving.
For those with unwavering spirit.
Keep your holidays on track with the versatile, driver centric BMW X3. A mid-size SUV equipped with powerful technology, mood setting Ambient Lighting, and rear cargo flexibility, the X3 is the ideal way to make your drive as joyful as the season.
Surprisingly spacious for ambitious plans.
A premium compact SUV, the X1 is the perfect companion for holiday shopping or family getaways. Inside, you’ll find supremely adaptable cargo space, BMW xDrive handling, and integrated technology like the BMW Curved Display and iDrive.
Start your year from a powerful point of view.
Spacious, refined, and equal parts power and poise, the three-row BMW X7 xDrive40i makes your holiday journey as rewarding as the destination. The X7 features the BMW Curved Display with intuitive controls, BMW Head-up Display for key driver information, and a Panoramic glass sunroof for an airy feeling throughout the cabin.
Our best available offer and APR for this vehicle are displayed. All conditions subject to credit approval, please contact BMW of Sterling for qualification requirements. Prices do not include tax and registration fees. Prices include $999 Processing Fee and $66 Private Tag Agency Fee. Some rebates/incentives are only available through BMW Financial (or other financial institution) and may not be utilized if customer pays cash and/or chooses to finance with any other lender or bank. All pricing includes APR credit, and loyalty rebates. Destination not included. See center for complete details. While we make every effort to ensure the date listed here is correct, there may be instances where rebates, incentives, options or vehicle features may be listed incorrectly as we get data from multiple data sources. Final price must be verified by management. Please contact dealer to verify payment, price, options-etc prior to purchase. Dealer cannot be held liable for omissions, errors or prior sale. Picture may not represent actual vehicle (Options, colors, trim and body style may vary). Specifications, features, safety and warranty data are based on what is available as standard specs/features per trim level, for designed model-year and may not apply to vehicles with added packages or options. All vehicles are subject to prior sale. Dealer installed options additional. Vehicles may be in-transit to dealer. Please call to confirm status.