Finance Center

Finance Center

You know the feeling when you spot a BMW gliding through traffic and think, "someday"? Here's the thing: someday just became today.

At BMW of Sterling, we've mastered the art of turning automotive dreams into driveway realities for folks throughout Sterling, Reston, and Ashburn, Virginia. Our finance center operates on the principle that every person deserves to experience the ultimate driving machine, regardless of where they're starting financially.

Finance Center

Simplified BMW Financing

Meet the folks who make magic happen behind the scenes. Our BMW financing pros work with drivers across Fairfax County, specializing in crafting lease and loan solutions that make sense for real people with real lives. 

Here's how we roll: You sit down with one of our finance experts for a real conversation. They listen to your situation, understand your goals, and then get creative with solutions. Our team brings serious experience working with subprime customers, understanding the unique challenges that come with less-than-perfect credit. 

We maintain special relationships with BMW Financial Services and trusted local Virginia banks, giving us access to competitive rates and flexible terms. We even offer specialized programs designed to help you rebuild your credit while driving your new BMW.

Online Financing Tools

Online Financing Tools & Resources


Modern car buying should work around your schedule, giving you control and transparency every step of the way. We've built digital tools that keep you informed and empowered throughout your financing experience.

  • Payment Calculator: This tool lets you experiment with different scenarios, adjusting down payments and interest rates to see what your options look like.
  • KBB Instant Cash Offer: This feature provides immediate transparency about your current vehicle's value. You might be able to use your trade-in value to pay off your existing loan early and upgrade to the latest BMW model you've been eyeing.
  • Online Financing Application: This streamlines pre-approval right from your couch, and our professionals immediately start leveraging on your behalf.

We've also created our Express Store for busy NOVA professionals who value efficiency. Our online buying platform handles everything from selection to financing to final delivery. At the end of your purchase, we deliver your new BMW directly to your home or office within a 30-mile radius of our dealership.

Finance Center

Buying vs Leasing a BMW

The age-old question: lease or buy? Here's the real talk on both options.

Leasing appeals to people who love staying current with the latest technology and prefer driving something fresh every few years. Flexible monthly payments, minimal upfront costs, and warranty coverage throughout your lease term make this route attractive.*

Purchasing makes sense when you want to build equity and own something outright. You're making payments toward eventual ownership, giving you unlimited mileage freedom and the ability to modify your vehicle however you want. Plus, you can use your BMW as trade-in value for future purchases.

Our experts excel at presenting clear scenarios, helping you visualize how each option impacts your specific situation. We'll walk through all your payment alternatives when you visit our Sterling finance center.

Finance Center

BMW Incentives & Special Programs


Our Sterling BMW dealership consistently offers impressive rebates, incentives, and special programs that make luxury performance vehicles accessible across different financial situations.

Our auto finance offers and BMW lease specials create opportunities to drive amazing vehicles at surprisingly affordable payments. You can check out our BMW specials page and see what’s currently running.

First-time car buyers receive special credit programs and incentives towards pre-owned vehicles designed to establish automotive credit while driving something truly special. Military service members and recent college graduates can also benefit from special programs.

Contact Our Finance Center


The roads throughout Sterling, Reston, and Ashburn, Virginia are ready for your new BMW, and we're ready to make it happen. Transparency drives everything we do here at BMW of Sterling. Reach out to our team, and let’s have an open conversation on what’s ahead.

*See dealer for limited warranty details.


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